Agency/Consultancy SEO Strategy Template

Industry Characteristics

Service-based, high-value transactions
Expertise and trust are paramount
Long consideration cycles
Portfolio/case study driven decisions
Relationship-based sales
Niche specialization benefits

Recommended Site Architecture

/
├── Home
├── /services
│   ├── /service-1
│   │   ├── /sub-service-1
│   │   └── ...
│   └── /service-2
├── /industries
│   ├── /industry-1
│   ├── /industry-2
│   └── ...
├── /work (or /case-studies)
│   ├── /case-study-1
│   ├── /case-study-2
│   └── ...
├── /about
│   ├── /team
│   │   ├── /team-member-1
│   │   └── ...
│   ├── /culture
│   └── /careers
├── /insights (or /blog)
│   ├── /articles
│   ├── /guides
│   ├── /webinars
│   └── /podcasts
├── /contact
├── /process
└── /faq

Schema Recommendations

Page Type	Schema Types
Homepage	Organization, ProfessionalService
Service Page	Service, ProfessionalService
Case Study	Article, Organization (client)
Team Member	Person, ProfilePage
Blog	Article, BlogPosting

ProfessionalService Schema Example

{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "Agency Name",
  "description": "What the agency does",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Agency St",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345"
  },
  "telephone": "+1-555-555-5555",
  "areaServed": "National",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Service 1"
        }
      }
    ]
  }
}

E-E-A-T Requirements

Team Pages Must Include

Professional headshots
Detailed bios with credentials
Industry experience
Speaking engagements
Publications
Social profiles

Case Studies Must Include

Client name (with permission) or industry
Challenge/problem statement
Approach/methodology
Results with specific metrics
Timeline
Testimonial quote

Content Priorities

High Priority

Service pages (detailed, specific)
Industry pages (vertical expertise)
3-5 detailed case studies
Team/leadership pages

Medium Priority

Methodology/process page
Blog with thought leadership
Comparison content (vs alternatives)
FAQ page

Thought Leadership Topics

Industry trend analysis
How-to guides (non-competitive)
Original research/surveys
Event recaps and insights
Expert interviews
Tool/technology reviews

Content Strategy

Service Pages (min 800 words)

Clear value proposition
Methodology overview
Deliverables list
Relevant case studies
Team members who deliver this service
CTA to schedule consultation

Industry Pages (min 800 words)

Industry-specific challenges
How you solve them differently
Relevant case studies
Industry credentials/experience
Client logos (with permission)

Case Studies (min 1,000 words)

Executive summary
Client background
Challenge details
Solution approach
Implementation process
Measurable results
Client testimonial
Related services/CTA

Key Metrics to Track

Organic traffic to service pages
Case study page views
Contact form submissions from organic
Time on page for key content
Blog → service page conversion

Generative Engine Optimization (GEO) for Agencies

[ ] Publish original case studies with specific, citable metrics and results
[ ] Use Person schema with sameAs links for all team members (builds entity authority)
[ ] Use ProfilePage schema for team member pages
[ ] Include clear, quotable expertise statements in service page descriptions
[ ] Produce original industry research and surveys AI systems can cite
[ ] Structure thought leadership content with clear headings and extractable insights
[ ] Maintain consistent agency entity information across directories, social profiles, and industry sites
[ ] Monitor AI citation in ChatGPT, Perplexity, and Google AI Overviews for brand and key service terms