Excluded Competitor Domains

When analysing SERPs for competitor scoring, filter out these domains. They are not real business competitors even when they rank for the target keyword.

Encyclopedias and Reference Sites

wikipedia.org, britannica.com, investopedia.com, dictionary.com, merriam-webster.com, webmd.com, healthline.com, mayoclinic.org

facebook.com, instagram.com, twitter.com, x.com, linkedin.com, pinterest.com, tiktok.com, youtube.com, reddit.com, quora.com, threads.net

Content Platforms and Blogging

medium.com, substack.com, blogger.com, wordpress.com, wix.com, squarespace.com, hubpages.com, tumblr.com

Search Engines

google.com, bing.com, yahoo.com, duckduckgo.com, baidu.com

Marketplaces and E-Commerce Aggregators

amazon.com, amazon.com.au, amazon.co.uk, ebay.com, ebay.com.au, etsy.com, shopify.com, alibaba.com, gumtree.com.au, kogan.com

Forums and Q&A

stackoverflow.com, stackexchange.com, whirlpool.net.au, superuser.com, serverfault.com

News and Media

bbc.com, bbc.co.uk, cnn.com, news.com.au, abc.net.au, theguardian.com, forbes.com, techcrunch.com, theverge.com, mashable.com, huffpost.com, nytimes.com, washingtonpost.com

Data and Research Platforms

statista.com, ibisworld.com, similarweb.com

Directories, Reviews, and Listings

maps.google.com, tripadvisor.com, yelp.com, trustpilot.com, yellowpages.com.au, bark.com, thumbtack.com, angi.com, homeadvisor.com, truelocal.com.au, hotfrog.com.au, productreview.com.au

Comparison and Aggregator Sites

finder.com.au, canstar.com.au, iselect.com.au, mozo.com.au, comparethemarket.com.au, cmsmarket.com

Job Boards

seek.com.au, indeed.com, glassdoor.com, jora.com, linkedin.com/jobs

SEO and Marketing Tool Pages

semrush.com, ahrefs.com, moz.com, neilpatel.com, backlinko.com, searchengineland.com, searchenginejournal.com, yoast.com, screaming frog.co.uk, majestic.com

AI Platforms

chat.openai.com, chatgpt.com, claude.ai, perplexity.ai, gemini.google.com, copilot.microsoft.com

Government Domains

Any domain ending in .gov, .gov.au, .gov.uk, .gov.nz, .gc.ca

Academic Domains

Any domain ending in .edu, .edu.au, .ac.uk, .ac.nz

URL Path Patterns to Exclude

Even on otherwise valid competitor domains, exclude URLs containing: - /tag/, /tags/, /author/, /category/, /archive/ - /feed/, /rss/, /wp-json/, /wp-admin/ - /login, /signup, /register, /cart, /checkout - /terms, /privacy, /cookie-policy, /disclaimer - /sitemap, /robots.txt

How to Use This List

After fetching SERP results, check each URL against these domains
Remove any matches before scoring competitors
If fewer than 3 real competitors remain, note the thin competitive landscape
Never count a filtered domain in the competitor analysis table