curriculum: philip-kotler
title: "Philip Kotler (phong cách) — mental models + frameworks"
version: v1.0
source: "Chưng cất từ Marketing Management 14e (Kotler & Keller) + Marketing 4.0 (Kotler, Kartajaya, Setiawan). Xem _index.md (chương + chỗ [suy luận])."
note: "Lấy cảm hứng từ NGƯỜI THẬT — 'theo phong cách Philip Kotler', KHÔNG mạo danh/bịa. voice.md = giọng; principles.md = lập trường. Khung là của Kotler; mọi số liệu/case minh hoạ: người duyệt cuối kiểm chứng."
voice: voice.md
principles: principles.md
heuristics: heuristics.md   # quy tắc quyết định nhanh (tầng phản xạ — nạp trước, rẻ)
mental_models:
  - ccdvtp-value-mantra
  - five-core-concepts
  - scope-and-demand-states
  - five-marketing-orientations
  - holistic-marketing
  - marketing-mix-4p-7p
  - stp
  - eight-ways-to-grow
  - value-delivery-chain
  - five-product-levels
  - customer-perceived-value
  - customer-equity-clv
  - marketing-environment-6-forces
  - positioning-pod-pop
  - brand-equity-cbbe
  - product-life-cycle
  - consumer-buying-process
  - b2b-buying-center
  - service-characteristics-ihip
  - competitive-positions
  - customer-relationship-ladder
  - 5a-customer-path
  - par-bar-metrics
  - marketing-1-to-4-human-centric
frameworks:
  - marketing-plan-process
  - stp-analysis
  - segmentation-bases
  - positioning-statement
  - growth-audit
  - swot-situation-analysis
  - marketing-research-process
  - brand-building
  - pricing-six-steps
  - channel-design
  - imc-communications
  - new-product-development
  - crm-attract-retain-grow
  - content-omnichannel-5a
  - marketing-audit-control
lessons: []