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Content Quality Gates

Minimum Word Counts by Page Type

Page Type	Min Words	Unique Content %	Notes
Homepage	500	100%	Must clearly communicate value proposition
Service / Feature Page	800	100%	Detailed explanation of offering
Location (Primary)	600	60%+	City headquarters or main service area
Location (Secondary)	500	40%+	Satellite locations
Blog Post	1,500	100%	In-depth, valuable content
Product Page	400	80%+	Unique descriptions, specs
Category Page	400	100%	Unique intro, not just product listings
About Page	400	100%	Company story, team, values
Landing Page	600	100%	Focused conversion content
FAQ Page	800	100%	Comprehensive Q&A

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Location Page Thresholds

Warning Level (30+ pages)

• ⚠️ WARNING at 30+ location pages
• Enforce 60%+ unique content per page
• Content must include:
• Unique local information (landmarks, neighborhoods)
• Location-specific services or offerings
• Local team or staff information
• Genuine customer testimonials from that area

Hard Stop (50+ pages)

• 🛑 HARD STOP at 50+ location pages
• Require explicit user justification
• Must demonstrate:
• Legitimate business presence in each location
• Unique content strategy for each page
• Local signals (Google Business Profile, local reviews)

Why This Matters

Google's doorway page algorithm penalizes programmatic location pages with thin/duplicate content. Signs of doorway pages: - Only city/state name changed between pages - No unique local information - No local business signals - Keyword-stuffed URLs

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Safe vs. Risky Programmatic Pages

Safe at Scale ✅

Page Type	Why It's Safe
Integration pages	Real setup documentation, unique technical content
Template/tool pages	Downloadable assets, unique functionality
Glossary pages	200+ word unique definitions
Product pages	Unique specs, images, reviews
User profile pages	User-generated unique content

Penalty Risk ❌

Page Type	Why It's Risky
Location pages with only city swapped	Duplicate content, doorway pages
"Best [tool] for [industry]"	Often thin, no industry-specific value
"[Competitor] alternative"	Requires genuine comparison data
AI-generated mass content	No unique value, E-E-A-T failure

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Title Tag Requirements

Aspect	Requirement
Minimum length	30 characters
Maximum length	60 characters (Google truncates ~60)
Primary keyword	Near the beginning
Brand name	At end (if included)
Uniqueness	Each page must have unique title

Good Examples

• "Emergency Plumbing Services in Austin | ABC Plumbing"
• "How to Fix a Leaky Faucet: Step-by-Step Guide"
• "Enterprise SEO Software | Comprehensive Platform"

Bad Examples

• "Home" (too short, not descriptive)
• "Best Plumbing Services for All Your Plumbing Needs in Austin Texas and Surrounding Areas" (too long)
• "ABC Plumbing - Plumbing - Plumber - Plumbing Services" (keyword stuffing)

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Meta Description Requirements

Aspect	Requirement
Minimum length	120 characters
Maximum length	160 characters (Google truncates ~155-160)
Call-to-action	Include compelling CTA
Primary keyword	Include naturally
Uniqueness	Each page must have unique description

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Image Alt Text Requirements

Aspect	Requirement
Required on	All non-decorative images
Length	10-125 characters
Content	Describe the image content, not "image" or filename
Keywords	Include naturally where relevant
Decorative images	Use alt="" or role="presentation"

Good Examples

• "Professional plumber repairing kitchen sink faucet"
• "Red 2024 Toyota Camry sedan front view"
• "Team meeting in modern office conference room"

Bad Examples

• "image.jpg" (filename, not description)
• "plumber plumbing plumber services" (keyword stuffing)
• "Click here" (not descriptive)

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Internal Linking Guidelines

Page Type	Internal Links Target
Blog post (1,500+ words)	5-10 internal links
Service page	3-5 internal links
Category page	Links to all child pages
Product page	2-4 internal links

Anchor Text Rules

• Use descriptive anchor text (not "click here")
• Vary anchor text (don't always use exact match keywords)
• Link to relevant, related content
• Ensure no orphan pages (every page linked from at least one other page)

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Content Freshness Signals

Content Type	Update Frequency
News/current events	Within hours/days
Blog posts (evergreen)	Review annually
Product pages	When specs change
Service pages	Review quarterly
Company info	When changes occur

Required Elements

• Publication date visible (for articles/blogs)
• Last updated date (if significantly revised)
• Changelog for major updates (optional but good)