title: "Business Strategist | Change Partner | Human-Centered Leader" summary: "Strategic business partner with a track record of enabling meaningful change through clear insight, system redesign, and stakeholder-centered solutions — across hospitality, creative, and consulting sectors." cta: "Explore Projects" ctaLink: "/projects" profileImage: "/placeholder-user.jpg"
Now deepening into Business Analysis & Digital Transformation — defining real business needs and shaping solutions that deliver long-term value, not just short-term fixes.
Je t'aime Art – Luxury Wedding & Private Events | 2023 - 2025
Directed strategic growth and partnerships in the luxury wedding and private events sector, elevating a local brand to international recognition and positioning Vietnam as a bespoke destination. Reported directly to the Founder, collaborated with executive stakeholders, and managed cross-functional Sales & Marketing teams.
Multi-Industry Consulting | 2020 - 2022
Facilitated organizational transformations through human-centered approaches, focusing on clear insight generation and stakeholder alignment. Developed frameworks for sustainable change implementation across diverse business environments.
Commercial Operations | 2018 - 2020
Specialized in commercial analysis, sales optimization, and market research. Built analytical frameworks for revenue growth and developed data-driven insights that informed strategic decision-making across multiple business units.