Nhi Võ

• Project Governance and Guest Experience: Direct the full lifecycle of bespoke weddings. Navigate complex dynamics among prominent attendees, including government officials and corporate leaders, to protect the privacy and reputation of the hosting families while ensuring seamless operations from preparation to the conclusion of the event.
• Operational Risk Mitigation and Vendor Management: Serve as the central liaison between the families and external partners. Vet and manage over 20 wedding vendors per project to enforce strict service standards, eliminate hidden risks, ensure complete budget transparency, and safeguard client confidentiality.
• Strategic Alignment and Value Integration: Evaluate and manage sponsorship opportunities to ensure commercial partners align with the core values and privacy requirements of the families, integrating external brands thoughtfully into the wedding ecosystem without diluting the original vision.

• Partnership Development: Secured strategic media collaborations with L'OFFICIEL & Robb Report, while building a 20+ premium partner ecosystem to standardize service quality and expand brand reach.
• Brand Repositioning: Spearheaded brand repositioning & website rebuild, elevating Jet'aime Art to a top-tier choice for international luxury weddings in the Vietnam market.
• B2B Marketing & Revenue Growth: Drove 39% of total 2024 revenue through direct B2B marketing (closing deals valued $40K–$400K+) and pioneered FIEU, a new agri-value chain venture.
• Team Leadership and Mentorship: Fostered a collaborative team culture built on mutual trust and open communication. Directly coached and worked alongside junior members to build shared playbooks, patiently mentoring them in strategic thinking and execution to cut proposal turnaround time by 75%.
• Process Optimization: Optimized sales workflows, reducing proposal turnaround time by 75% through process streamlining and automation.

• Brand Strategy: Pivoted brand strategy from traditional SEO to Thought Leadership, building trust through whitepapers and case studies targeting foreign investors.
• Lead Qualification: Refined the B2B client journey, boosting high-intent lead ratio to 82% (~170 leads/month) within just 4 months of implementation.
• Interdepartmental Collaboration: Led a team of 5 while actively partnering with Sales, Legal, and Finance departments. Maintained an open and supportive environment, ensuring unified strategies through active listening and shared problem resolution.
• Market Positioning: Spearheaded the Cekindo to InCorp Vietnam rebranding.

• Omnichannel Campaigns: Oversaw PPC, Meta-search, Social Ads, CRM, OTA. Maintained OTA relationships for online distribution.
• Data Analytics: Developed dashboards using Google Data Studio and Excel for real-time actionable ROI insights.
• Luxury Brand Positioning: Preserved consistent luxury brand image. Mapped full luxury customer journey.
• Budget Management: Managed digital budget and annual media plans based on demand forecasting.

• EVP Strategy & Research: Co-developed the local EVP in partnership with the HR team, grounded in internal employee surveys, competitor benchmarking, and deep cultural insights.
• Career Website & Content Architecture: Advised on branding strategy and content structure for the career site, successfully aligning the local EVP with Fossil’s global Consumer Value Proposition (CVP).
• Project Management: Directing project budget, roadmap, and creative direction, ensuring on-time, on-brand delivery of all digital assets.

Led conceptualization, target market research, operational setup, and launch operations. Implemented bookings and dynamic pricing strategies across OTAs, social media, and direct booking channels to optimize RevPAR.

Built SEO-driven website content structure ranking #1 on Google for core local queries in 3 months. Directed extensive commercial art shoot to meet global IHG brand guidelines.