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Design System: Cohere

Hermes Agent — Implementation Notes

The original site uses proprietary fonts. For self-contained HTML output, use these CDN substitutes: - Primary: Inter | Mono: JetBrains Mono - Font stack (CSS): font-family: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif; - Mono stack (CSS): font-family: 'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; html <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet"> Use write_file to create HTML, serve via generative-widgets skill (cloudflared tunnel). Verify visual accuracy with browser_vision after generating.

1. Visual Theme & Atmosphere

Cohere's interface is a polished enterprise command deck — confident, clean, and designed to make AI feel like serious infrastructure rather than a consumer toy. The experience lives on a bright white canvas where content is organized into generously rounded cards (22px radius) that create an organic, cloud-like containment language. This is a site that speaks to CTOs and enterprise architects: professional without being cold, sophisticated without being intimidating.

The design language bridges two worlds with a dual-typeface system: CohereText, a custom display serif with tight tracking, gives headlines the gravitas of a technology manifesto, while Unica77 Cohere Web handles all body and UI text with geometric Swiss precision. This serif/sans pairing creates a "confident authority meets engineering clarity" personality that perfectly reflects an enterprise AI platform.

Color is used with extreme restraint — the interface is almost entirely black-and-white with cool gray borders (#d9d9dd, #e5e7eb). Purple-violet appears only in photographic hero bands, gradient sections, and the interactive blue (#1863dc) that signals hover and focus states. This chromatic restraint means that when color DOES appear — in product screenshots, enterprise photography, and the deep purple section — it carries maximum visual weight.

Key Characteristics: - Bright white canvas with cool gray containment borders - 22px signature border-radius — the distinctive "Cohere card" roundness - Dual custom typeface: CohereText (display serif) + Unica77 (body sans) - Enterprise-grade chromatic restraint: black, white, cool grays, minimal purple-blue accent - Deep purple/violet hero sections providing dramatic contrast - Ghost/transparent buttons that shift to blue on hover - Enterprise photography showing diverse real-world applications - CohereMono for code and technical labels with uppercase transforms

2. Color Palette & Roles

Primary

Secondary & Accent

Surface & Background

Neutrals & Text

Gradient System

3. Typography Rules

Font Family

Hierarchy

Role Font Size Weight Line Height Letter Spacing Notes
Display / Hero CohereText 72px (4.5rem) 400 1.00 (tight) -1.44px Maximum impact, serif authority
Display Secondary CohereText 60px (3.75rem) 400 1.00 (tight) -1.2px Large section headings
Section Heading Unica77 48px (3rem) 400 1.20 (tight) -0.48px Feature section titles
Sub-heading Unica77 32px (2rem) 400 1.20 (tight) -0.32px Card headings, feature names
Feature Title Unica77 24px (1.5rem) 400 1.30 normal Smaller section titles
Body Large Unica77 18px (1.13rem) 400 1.40 normal Intro paragraphs
Body / Button Unica77 16px (1rem) 400 1.50 normal Standard body, button text
Button Medium Unica77 14px (0.88rem) 500 1.71 (relaxed) normal Smaller buttons, emphasized labels
Caption Unica77 14px (0.88rem) 400 1.40 normal Metadata, descriptions
Uppercase Label Unica77 / CohereMono 14px (0.88rem) 400 1.40 0.28px Uppercase section labels
Small Unica77 12px (0.75rem) 400 1.40 normal Smallest text, footer links
Code Micro CohereMono 8px (0.5rem) 400 1.40 0.16px Tiny uppercase code labels

Principles

4. Component Stylings

Buttons

Ghost / Transparent - Background: transparent (rgba(255, 255, 255, 0)) - Text: Cohere Black (#000000) - No border visible - Hover: text shifts to Interaction Blue (#1863dc), opacity 0.8 - Focus: solid 2px outline in Interaction Blue - The primary button style — invisible until interacted with

Dark Solid - Background: dark/black - Text: Pure White - For CTA on light surfaces - Pill-shaped or standard radius

Outlined - Border-based containment - Used in secondary actions

Cards & Containers

Inputs & Forms

Image Treatment

Distinctive Components

22px Card System - The 22px border-radius is Cohere's visual signature - All primary cards, images, and containers use this radius - Creates a cloud-like, organic softness that's distinctive from the typical 8–12px

Enterprise Trust Bar - Company logos displayed in a horizontal strip - Demonstrates enterprise adoption - Clean, monochrome logo treatment

Purple Hero Bands - Full-width deep purple sections housing product showcases - Create dramatic visual breaks in the white page flow - Product screenshots float within the purple environment

Uppercase Code Tags - CohereMono in uppercase with letter-spacing - Used as section markers and categorization labels - Creates a technical, structured information hierarchy

5. Layout Principles

Spacing System

Grid & Container

Whitespace Philosophy

Border Radius Scale

6. Depth & Elevation

Level Treatment Use
Flat (Level 0) No shadow, no border Page background, text blocks
Bordered (Level 1) 1px solid #f2f2f2 or #d9d9dd Standard cards, list separators
Purple Band (Level 2) Full-width dark purple background Hero sections, feature showcases

Shadow Philosophy: Cohere is nearly shadow-free. Depth is communicated through background color contrast (white cards on purple bands, white surface on snow), border containment (cool gray borders), and the dramatic light-to-dark section alternation. When elements need elevation, they achieve it through being white-on-dark rather than through shadow casting.

7. Do's and Don'ts

Do

Don't

8. Responsive Behavior

Breakpoints

Name Width Key Changes
Small Mobile <425px Compact layout, minimal spacing
Mobile 425–640px Single column, stacked cards
Large Mobile 640–768px Minor spacing adjustments
Tablet 768–1024px 2-column grids begin
Desktop 1024–1440px Full multi-column layout
Large Desktop 1440–2560px Maximum container width

26 breakpoints detected — one of the most granularly responsive sites in the dataset.

Touch Targets

Collapsing Strategy

Image Behavior

9. Agent Prompt Guide

Quick Color Reference

Example Component Prompts

Iteration Guide

  1. Focus on ONE component at a time
  2. Always use 22px radius for primary cards — "the Cohere card roundness"
  3. Specify the typeface — CohereText for headlines, Unica77 for body, CohereMono for labels
  4. Interactive elements use Interaction Blue (#1863dc) on hover only
  5. Keep surfaces white with cool gray borders — no warm tones
  6. Purple is for full-width sections, never card backgrounds