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Design System: Claude (Anthropic)

Hermes Agent — Implementation Notes

The original site uses proprietary fonts. For self-contained HTML output, use these CDN substitutes: - Primary: Inter | Mono: JetBrains Mono - Font stack (CSS): font-family: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif; - Mono stack (CSS): font-family: 'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; html <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet"> Use write_file to create HTML, serve via generative-widgets skill (cloudflared tunnel). Verify visual accuracy with browser_vision after generating.

1. Visual Theme & Atmosphere

Claude's interface is a literary salon reimagined as a product page — warm, unhurried, and quietly intellectual. The entire experience is built on a parchment-toned canvas (#f5f4ed) that deliberately evokes the feeling of high-quality paper rather than a digital surface. Where most AI product pages lean into cold, futuristic aesthetics, Claude's design radiates human warmth, as if the AI itself has good taste in interior design.

The signature move is the custom Anthropic Serif typeface — a medium-weight serif with generous proportions that gives every headline the gravitas of a book title. Combined with organic, hand-drawn-feeling illustrations in terracotta (#c96442), black, and muted green, the visual language says "thoughtful companion" rather than "powerful tool." The serif headlines breathe at tight-but-comfortable line-heights (1.10–1.30), creating a cadence that feels more like reading an essay than scanning a product page.

What makes Claude's design truly distinctive is its warm neutral palette. Every gray has a yellow-brown undertone (#5e5d59, #87867f, #4d4c48) — there are no cool blue-grays anywhere. Borders are cream-tinted (#f0eee6, #e8e6dc), shadows use warm transparent blacks, and even the darkest surfaces (#141413, #30302e) carry a barely perceptible olive warmth. This chromatic consistency creates a space that feels lived-in and trustworthy.

Key Characteristics: - Warm parchment canvas (#f5f4ed) evoking premium paper, not screens - Custom Anthropic type family: Serif for headlines, Sans for UI, Mono for code - Terracotta brand accent (#c96442) — warm, earthy, deliberately un-tech - Exclusively warm-toned neutrals — every gray has a yellow-brown undertone - Organic, editorial illustrations replacing typical tech iconography - Ring-based shadow system (0px 0px 0px 1px) creating border-like depth without visible borders - Magazine-like pacing with generous section spacing and serif-driven hierarchy

2. Color Palette & Roles

Primary

Secondary & Accent

Surface & Background

Neutrals & Text

Semantic & Accent

Gradient System

3. Typography Rules

Font Family

Note: These are custom typefaces. For external implementations, Georgia serves as the serif substitute and system-ui/Inter as the sans substitute.

Hierarchy

Role Font Size Weight Line Height Letter Spacing Notes
Display / Hero Anthropic Serif 64px (4rem) 500 1.10 (tight) normal Maximum impact, book-title presence
Section Heading Anthropic Serif 52px (3.25rem) 500 1.20 (tight) normal Feature section anchors
Sub-heading Large Anthropic Serif 36–36.8px (~2.3rem) 500 1.30 normal Secondary section markers
Sub-heading Anthropic Serif 32px (2rem) 500 1.10 (tight) normal Card titles, feature names
Sub-heading Small Anthropic Serif 25–25.6px (~1.6rem) 500 1.20 normal Smaller section titles
Feature Title Anthropic Serif 20.8px (1.3rem) 500 1.20 normal Small feature headings
Body Serif Anthropic Serif 17px (1.06rem) 400 1.60 (relaxed) normal Serif body text (editorial passages)
Body Large Anthropic Sans 20px (1.25rem) 400 1.60 (relaxed) normal Intro paragraphs
Body / Nav Anthropic Sans 17px (1.06rem) 400–500 1.00–1.60 normal Navigation links, UI text
Body Standard Anthropic Sans 16px (1rem) 400–500 1.25–1.60 normal Standard body, button text
Body Small Anthropic Sans 15px (0.94rem) 400–500 1.00–1.60 normal Compact body text
Caption Anthropic Sans 14px (0.88rem) 400 1.43 normal Metadata, descriptions
Label Anthropic Sans 12px (0.75rem) 400–500 1.25–1.60 0.12px Badges, small labels
Overline Anthropic Sans 10px (0.63rem) 400 1.60 0.5px Uppercase overline labels
Micro Anthropic Sans 9.6px (0.6rem) 400 1.60 0.096px Smallest text
Code Anthropic Mono 15px (0.94rem) 400 1.60 -0.32px Inline code, terminal

Principles

4. Component Stylings

Buttons

Warm Sand (Secondary) - Background: Warm Sand (#e8e6dc) - Text: Charcoal Warm (#4d4c48) - Padding: 0px 12px 0px 8px (asymmetric — icon-first layout) - Radius: comfortably rounded (8px) - Shadow: ring-based (#e8e6dc 0px 0px 0px 0px, #d1cfc5 0px 0px 0px 1px) - The workhorse button — warm, unassuming, clearly interactive

White Surface - Background: Pure White (#ffffff) - Text: Anthropic Near Black (#141413) - Padding: 8px 16px 8px 12px - Radius: generously rounded (12px) - Hover: shifts to secondary background color - Clean, elevated button for light surfaces

Dark Charcoal - Background: Dark Surface (#30302e) - Text: Ivory (#faf9f5) - Padding: 0px 12px 0px 8px - Radius: comfortably rounded (8px) - Shadow: ring-based (#30302e 0px 0px 0px 0px, ring 0px 0px 0px 1px) - The inverted variant for dark-on-light emphasis

Brand Terracotta - Background: Terracotta Brand (#c96442) - Text: Ivory (#faf9f5) - Radius: 8–12px - Shadow: ring-based (#c96442 0px 0px 0px 0px, #c96442 0px 0px 0px 1px) - The primary CTA — the only button with chromatic color

Dark Primary - Background: Anthropic Near Black (#141413) - Text: Warm Silver (#b0aea5) - Padding: 9.6px 16.8px - Radius: generously rounded (12px) - Border: thin solid Dark Surface (1px solid #30302e) - Used on dark theme surfaces

Cards & Containers

Inputs & Forms

Image Treatment

Distinctive Components

Model Comparison Cards - Opus 4.5, Sonnet 4.5, Haiku 4.5 presented in a clean card grid - Each model gets a bordered card with name, description, and capability badges - Border Warm (#e8e6dc) separation between items

Organic Illustrations - Hand-drawn-feeling vector illustrations in terracotta, black, and muted green - Abstract, conceptual rather than literal product diagrams - The primary visual personality — no other AI company uses this style

Dark/Light Section Alternation - The page alternates between Parchment light and Near Black dark sections - Creates a reading rhythm like chapters in a book - Each section feels like a distinct environment

5. Layout Principles

Spacing System

Grid & Container

Whitespace Philosophy

Border Radius Scale

6. Depth & Elevation

Level Treatment Use
Flat (Level 0) No shadow, no border Parchment background, inline text
Contained (Level 1) 1px solid #f0eee6 (light) or 1px solid #30302e (dark) Standard cards, sections
Ring (Level 2) 0px 0px 0px 1px ring shadows using warm grays Interactive cards, buttons, hover states
Whisper (Level 3) rgba(0,0,0,0.05) 0px 4px 24px Elevated feature cards, product screenshots
Inset (Level 4) inset 0px 0px 0px 1px at 15% opacity Active/pressed button states

Shadow Philosophy: Claude communicates depth through warm-toned ring shadows rather than traditional drop shadows. The signature 0px 0px 0px 1px pattern creates a border-like halo that's softer than an actual border — it's a shadow pretending to be a border, or a border that's technically a shadow. When drop shadows do appear, they're extremely soft (0.05 opacity, 24px blur) — barely visible lifts that suggest floating rather than casting.

Decorative Depth

7. Do's and Don'ts

Do

Don't

8. Responsive Behavior

Breakpoints

Name Width Key Changes
Small Mobile <479px Minimum layout, stacked everything, compact typography
Mobile 479–640px Single column, hamburger nav, reduced heading sizes
Large Mobile 640–767px Slightly wider content area
Tablet 768–991px 2-column grids begin, condensed nav
Desktop 992px+ Full multi-column layout, expanded nav, maximum hero typography (64px)

Touch Targets

Collapsing Strategy

Image Behavior

9. Agent Prompt Guide

Quick Color Reference

Example Component Prompts

Iteration Guide

  1. Focus on ONE component at a time
  2. Reference specific color names — "use Olive Gray (#5e5d59)" not "make it gray"
  3. Always specify warm-toned variants — no cool grays
  4. Describe serif vs sans usage explicitly — "Anthropic Serif for the heading, Anthropic Sans for the label"
  5. For shadows, use "ring shadow (0px 0px 0px 1px)" or "whisper shadow" — never generic "drop shadow"
  6. Specify the warm background — "on Parchment (#f5f4ed)" or "on Near Black (#141413)"
  7. Keep illustrations organic and conceptual — describe "hand-drawn-feeling" style