Use formatting to expose evidence quality and uncertainty, not to make estimates look more certain. The bundled LaTeX files are optional; Markdown, HTML, DOCX, or another user-requested format is equally acceptable.
Use the following order within each analytical section:
Keep these statement types visually and verbally distinct:
Every quantitative table, figure, callout, or headline metric should show:
Do not combine differently defined values in one visual scale. Normalize them first and retain the conversion record.
The style uses a restrained, colorblind-aware palette:
Never rely on color alone. Add labels, symbols, line styles, or direct annotations. Check grayscale legibility and reading order.
Place market_research.sty next to the report and use:
\documentclass[11pt]{report}
\usepackage{market_research}
The package provides:
\begin{evidencebox}[Observed evidence]
Claim C-014 maps to sources S-003 and S-011.
\end{evidencebox}
\begin{calculationbox}[Calculation CALC-007]
Top-down and bottom-up estimates differ by 12.4\% of their midpoint.
\end{calculationbox}
\begin{assumptionbox}[Scenario assumptions]
The upside case assumes faster adoption; it is not assigned a probability.
\end{assumptionbox}
\begin{limitationbox}[Material limitation]
The source series was revised after the original retrieval date.
\end{limitationbox}
The compatibility aliases keyinsightbox, marketdatabox, riskbox,
recommendationbox, and calloutbox remain available for existing reports,
but prefer the evidence-specific environments above.
Put units in column headers and scope in the caption. Do not mix percentages and currency on a single unlabelled axis.
\begin{table}[htbp]
\centering
\caption{Conditional market-size scenarios, Exampleland, nominal 2025 USD/year}
\begin{tabular}{@{}lrrrl@{}}
\toprule
Scenario & TAM & SAM & SOM & Evidence \\
\midrule
Downside & [value] & [value] & [value] & S-001; S-004 \\
Base & [value] & [value] & [value] & S-001; S-004 \\
Upside & [value] & [value] & [value] & S-001; S-004 \\
\bottomrule
\end{tabular}
\end{table}
Use unknown rather than a zero when evidence is missing. Explain suppression,
rounding, residual categories, and totals that do not add because of chain
weighting or independent seasonal adjustment.
Figures are optional and should be created only when they improve understanding. A figure caption must identify:
\caption{Scenario range by year. Nominal 2025 USD/year; Exampleland;
historical through 2025 and conditional scenarios thereafter.
Sources: S-001, S-004. Calculation: CALC-FCST-002.}
Never use decorative imagery as evidence. Never infer market share from logo size, search rank, or an unlabelled generated graphic.
Use stable source IDs in the report body and a complete evidence ledger in the appendix. A suggested compact notation is:
The published count increased after the latest revision [C-014; S-003].
The bibliography entry alone is not enough: the claims ledger must map each claim to the exact source record, retrieval date, and applicable calculation or assumption IDs.